Film Poster Mock-Ups

 

As you can see below we had many different ideas for our film magazine poster and our idea evolved after trying new things out. Mock up number 4 was going to be our final until we changed our idea completely. However, our old ideas are below and have been analysed to explain and justify our initial ideas..

Mock up number 1 shows a long shot of the back of a man (our main character, Dennis) standing in a dark room holding a bloody screw driver. We liked this idea as a screw driver is the weapon he uses to try and kill his victim, Mary-Anne. In this mock up we presented the title of the film ‘Forgotton’ in a display font to see what it looked like. We decided that we didn’t like it as after research we found that psychological horror posters usually use a script font for the title and we didn’t want it to be unconventional. Our tagline at this stage was ‘He’s Coming to Get You’ which is displayed at the top of the frame and institutional information is conventionally at the bottom of the frame. We decided the relaease date of our film would be Friday the 13^th as this is renowned as a terrifying day. We odted not to choose this as our poster as the font of the title is unconventional, and the screw driver suggests a slasher film.

Mock up number 2 is a medium long shot of man (our antagonist, Dennis)with only half of his face showing. The half you can see is very creepy as he has a disturbing smile on his face. We decided against the idea of this image as when we tried it we found it hard to create profile lighting and to make it look professional. Moving on from the image, the title of the film ‘Forgotten’ is presented in a script font so therefore keeping up with common conventions of psychological horror films. Also, the tagline and release date is presented underneath the title and the institutional information is conventionally at the bottom of the frame in a tall display font. The colours within the mock up are very dark and plain because we didn’t want it to look extravagant as that is unconventional.

Mock up 3 shows a long shot of the back of our antagonist; once again we want to keep up with the mystery of who he is. In this mock up it shows him looking at a wall of photos of his victim who he has been stalking for many months. We liked this idea as it hints more at the narrative. We wanted a way to incorporate Mary-Anne into the poster without her actually physically being in it and the wall of photos is how we decided to achieve that. He is also holding a photo of her which is on fire which hints at the fact that this man doesn’t like this woman. The title is once again conventionally presented in a script font. However, in this mock up we changed the tagline. We done this because we thought ‘He’s Coming to Get You’ was slightly childish and hinted at the slasher genre. We feel the tagline‘A Tormented Soul Never Forgets’ is a lot more chilling and a lot more like a tagline a psychological horror would use. Also, it hints at the narrative of our film. Even though we like this idea, when we tried to photograph it, setting the photo alight was quite a safety hazard so we decided not to use this mock up as our final one.

Finally, mock up 4 is the one we eventually came up with. It is a medium close up of our antagonist looking at the wall of photos, so we still have the protagonist subtly introduced in the poster. The title is in a script yet creepy font and the tagline and institutional information is conventionally at the bottom of the poster. This was our favourite because the whole poster combines to hint at the narrative and it is also creepy and intriguing.







After analysing and discussing these ideas we decided that we didn't like this idea any more. We felt having the image solely of his back broke conventions too much. There was no direct address, it wasn't scary enough and was too ambiguous. We decided to use the protagonist, Mary-Anne instead below is the mock up of our new film poster: