Introduction to Target Audience Research

As a group, we have decided that for our target audience research we will be carrying out two focus groups as well as a questionnaire in order to gain much more insight into our target audience. From carrying out this research, we hope to gain a better understanding of what our target audience would want from a promotional package for a horror movie. In this way, we will be able to make sure our promotional package is successful in attracting the correct target audience. We believe that  by carrying out two focus groups it will allow our trailer, magazine front cover and film poster look more professional; since psychological horror isn’t as popular as other sub-genres such as possession and supernatural, it can be difficult to tell what parts the audience like and dislike about them. The questionnaire will be used in order to give us a general idea of what the audience want from a horror, whilst the focus group allows us to be more specific when interacting with our audience. Results we gain from our target audience research will be extremely useful when it comes to making both our ancillary tasks and our trailer.