Target Audience Profile

Our target audience is a female aged between 18 to 35; bright and intelligent, she is either in university or has graduated with a degree in a creative subject such as Media or Art. She is an ABC, career-orientated individual – she has a professional career in PR or journalism. She’s sociable, funny and instantly likeable, therefore it is no surprise she has a solid group of friends and is in a stable, long-term relationship with her boyfriend.  

She is attractive and has presence; she draws attention immediately when she walks into a room. Feminine to the core, she always makes sure she is looking her best and takes pride in her appearance. When it comes down to it, she can be serious and reflective, although, at the same time, she has a wicked sense of humour and enjoys letting her hair down now and again. She is always approachable and friendly whilst also being frank and a great problem-solver; hence the reason her friends always ask for her advice and help with their problems. Although she loves to have fun, she is highly intelligent and enjoys challenging her mind by watching films which make her think and keep her guessing; hence why psychological horror is her sub-genre of choice.

As mentioned before, she is in a long-term relationship with her boyfriend. However this is not to say she is scared of being single; she enjoys her independence, although coming home from a long day at work to discover that her boyfriend has made dinner is a treat! Although her ultimate indulgence is snuggling up on the sofa with her boyfriend for a cosy night in (watching films and eating chocolate whilst drinking a glass of red wine!), she’s very sociable and loves to go out with her close friends every now and again. She would rather spend an evening with her close knit group of childhood friends, as opposed to a drunken night out with friends whom she’s not that keen on. She usually goes out for lunch with her friends at restaurants like Zizzi, Prezzo and Pizza Express. Here she can enjoy a catch up over a glass of wine and a plate of her favourite Italian food. Her friends all have individual personalities, although they do share very similar qualities (i.e. taste in music, hobbies and goals) and this is why they get on so well. Her family are extremely important to her; she has two brothers, one younger than her and one older than her. She gets on extremely well with them and enjoys seeing them - as well as her parents – for Sunday lunch at her parents’ house. She’s especially close with her mother, as they were the only girls in a house full of men – they understand each other! Her family have always supported her throughout school, university and her career and they encourage her to succeed in life; their opinions matter a lot to her.

She can often be found at the gym; every Monday and Wednesday night after work as she loves to keep herself fit and healthy whilst, as stated before, she takes a lot of pride in her appearance. Whilst there, she might even attend either a yoga or zumba class, both of which she enjoys as they stimulate both sides of her personality. Music is another passion of hers; she generally listens to a range of music and, subsequently, she has different genres on her iPod; the music she listens to will vary according to her mood and the side of her personality she wishes to unleash on that day or on that occasion. She loves shopping too – she can spend hours on the high street, browsing through stores like Oasis, Warehouse and Jigsaw, whilst her favourite shop in general is Selfridges. Reading is another favourite pass time. She enjoys novels that present some kind of a mystery or twist, like Vanishing Acts by Jodi Picoult, and on her bedside cabinet there will always be one book or another. She also enjoys relaxing in front of the TV; her choice programmes tend to be Crime Dramas such as Luther and Whitechapel as they keep her guessing and test her intelligence. However, she really likes New Girl and also watches documentaries, such as those featuring Louis Theroux.

The film genres she tends to favour vary too and her film choices are, again, dictated by her mood. She enjoys romance films and psychological thrillers; her favourites are One Day and Shutter Island. Romance films appeal to her feminine side, whilst thrillers tend to appeal to her serious and intellectual side. When it comes to horror, she loves anything which keeps her second guessing, mentally stimulated and gripped – psychological is therefore her favourite as she believes you can never tell what’s going to happen (she hates anything too predictable and craves a good twist!). The Saw movies are her favourite; she finds it clever how much the ‘games’ Jigsaw plays with his victims messes with their minds as well as destroying their bodies/health. She also enjoyed Gothika and The Uninvited.