We distributed the
questionnaire (above) to 40 members of our target audience, below are the
results:
How old are you?
I asked this question obviously so I could know what end of the spectrum the individuals were in terms of my target audience age bracket. The age bracket was between 15 and 30+. My target audience are aged between 18 and 35; most of the individuals that answered the questionnaire were between 21 and 25, this is good as the answers will give me an accurate perception of what my target audience like and dislike when it comes to horror.
What is your favourite type of horror?
From the questionnaire I discovered that psychological was their preferred sub-genre of horror, followed my slasher, supernatural and then gothic being the least favourite. It was great that the preferred sub-genre was psychological as that is the sub-genre the film belongs to.
What is your favourite horror film and why?
For this question answered ranged from films such as 'Paranormal Activity' to 'Hide and Seek' to 'The Woman in Black' reasons for finding these films most scary was, the adrenaline rush and the excitement. Another reason was because they enjoyed trying to work out what was going to happen next, they also like movies that involve dramatic irony, this is because it makes them feel clever as they know more than the characters in the film.
When was the last time you watched a horror film?
Answers for this question also varied, some individuals had watch a horror film that day and some hadn't watched one for months. We asked this question to find out how much of a horror fan our target audience actually is, most of them said they watch horror films quite regularly, especially psychological horror so this was a good result for our research.
How often do you go to the cinema to watch the latest horror film?
Our target audience are great fans of the cinema and they love to be the first to watch a new horror film. Most of the answers were once a month and hardly any of them said never, this is also good for our research.
Are you brave enough to watch horrors on your own?
Many said yes which was suprising as not many people are brave enough when it comes to watch horrors alone. However, psychological horrors are not always extremely scary, sometimes they just unnerve the audience and get their brain working so therefore one would be capable of watching a horror (depending on the genre) alone.
Do you think it is important for horror movies to have trailers/poster?
Nearly everyone said that it is important, their reason behind this was because it is important for a horror to have a promotional package behind it so people are aware of the film and it's narrative so they are intrigued and want to watch it. The overall conclusion is that it is important for horrors to have trailers and posters and it is worth it.
What horror trailers have you seen?
For this question we didn't include a psychological horror as there isn't one that has been released recently. We wanted to put the choice of new horrors as it was more likely the individual would have seen the trailer. Many said they had seen 'The Conjuring' trailer, the 'Incidious 2' trailer and the 'Saw' trailers, these are all popular horrors. Many said things that mainly scared them was the narrative and special effects.
Below you can see pie charts revealing the results of the closed questions within my questionnaire. (Please click on the image to make it bigger):
How old are you?
I asked this question obviously so I could know what end of the spectrum the individuals were in terms of my target audience age bracket. The age bracket was between 15 and 30+. My target audience are aged between 18 and 35; most of the individuals that answered the questionnaire were between 21 and 25, this is good as the answers will give me an accurate perception of what my target audience like and dislike when it comes to horror.
What is your favourite type of horror?
From the questionnaire I discovered that psychological was their preferred sub-genre of horror, followed my slasher, supernatural and then gothic being the least favourite. It was great that the preferred sub-genre was psychological as that is the sub-genre the film belongs to.
What is your favourite horror film and why?
For this question answered ranged from films such as 'Paranormal Activity' to 'Hide and Seek' to 'The Woman in Black' reasons for finding these films most scary was, the adrenaline rush and the excitement. Another reason was because they enjoyed trying to work out what was going to happen next, they also like movies that involve dramatic irony, this is because it makes them feel clever as they know more than the characters in the film.
When was the last time you watched a horror film?
Answers for this question also varied, some individuals had watch a horror film that day and some hadn't watched one for months. We asked this question to find out how much of a horror fan our target audience actually is, most of them said they watch horror films quite regularly, especially psychological horror so this was a good result for our research.
How often do you go to the cinema to watch the latest horror film?
Our target audience are great fans of the cinema and they love to be the first to watch a new horror film. Most of the answers were once a month and hardly any of them said never, this is also good for our research.
Are you brave enough to watch horrors on your own?
Many said yes which was suprising as not many people are brave enough when it comes to watch horrors alone. However, psychological horrors are not always extremely scary, sometimes they just unnerve the audience and get their brain working so therefore one would be capable of watching a horror (depending on the genre) alone.
Do you think it is important for horror movies to have trailers/poster?
Nearly everyone said that it is important, their reason behind this was because it is important for a horror to have a promotional package behind it so people are aware of the film and it's narrative so they are intrigued and want to watch it. The overall conclusion is that it is important for horrors to have trailers and posters and it is worth it.
What horror trailers have you seen?
For this question we didn't include a psychological horror as there isn't one that has been released recently. We wanted to put the choice of new horrors as it was more likely the individual would have seen the trailer. Many said they had seen 'The Conjuring' trailer, the 'Incidious 2' trailer and the 'Saw' trailers, these are all popular horrors. Many said things that mainly scared them was the narrative and special effects.
Below you can see pie charts revealing the results of the closed questions within my questionnaire. (Please click on the image to make it bigger):
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